SM Retail HQ

Located at Manila Bay adjacent to the largest mall in the Philippines, retail giant SM Group moves to a new office space with a vertical layout. We designed the office spaces to reflect the values of collaboration and openness, where employees are free to discuss ideas despite the unfamiliar vertical structure. As a new home to a whole slate of SM Retail brands, we created a way finding system that is adaptable and allows it to keep up with the ever-changing landscape of retail.

—Visual Identity, Signage

Icons are used throughout the wayfinding system to identify common amenities and destinations. The icons are patterned on the stylized rendering of a customized Dax font where the curves, lines, and forms all call back to the iconic SM logo.

The wayfinding system uses different variations of lines and arrows to aid in direction. These are: Dotted arrows (1), Pointed arrows (2), Straight lines (3), and Icon arrows (4). Each with a specific function, these variations provide a flexible and playful element that complements the youthful patterns.
Team:
Project Manager - Andrei Ona
Lead Designer - Trixia Dela Cruz
Designer - Mark Andres

A signage and wayfinding project under And A Half Design Studio.
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