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Icons are used throughout the wayfinding system to identify common amenities and destinations. The icons are patterned on the stylized rendering of a customized Dax font where the curves, lines, and forms all call back to the iconic SM logo.
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The wayfinding system uses different variations of lines and arrows to aid in direction. These are: Dotted arrows (1), Pointed arrows (2), Straight lines (3), and Icon arrows (4). Each with a specific function, these variations provide a flexible and playful element that complements the youthful patterns.
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Team:
Project Manager - Andrei Ona
Lead Designer - Trixia Dela Cruz
Designer - Mark Andres
A signage and wayfinding project under And A Half Design Studio.