Icons are used throughout the wayfinding system to identify common amenities and destinations. The icons are patterned on the stylized rendering of a customized Dax font where the curves, lines, and forms all call back to the iconic SM logo.
The wayfinding system uses different variations of lines and arrows to aid in direction. These are: Dotted arrows (1), Pointed arrows (2), Straight lines (3), and Icon arrows (4). Each with a specific function, these variations provide a flexible and playful element that complements the youthful patterns.
— Visual Identity
—Visual Identity, Illustration
No Pitch Club
— Branding, Motion Design
— Visual Identity, Motion Graphics
—Visual Identity, Packaging Design
CIIT College of Arts & Technology
—Visual Identity, Website Design, Motion Graphics
— Web Design, Motion Graphics, Brand Expansion
11:11 Milk Tea
—Visual Identity, Motion Graphics, Packaging Design
—Visual Identity, Motion Graphics
—3D Animation, Lettering