Icons are used throughout the wayfinding system to identify common amenities and destinations. The icons are patterned on the stylized rendering of a customized Dax font where the curves, lines, and forms all call back to the iconic SM logo.
The wayfinding system uses different variations of lines and arrows to aid in direction. These are: Dotted arrows (1), Pointed arrows (2), Straight lines (3), and Icon arrows (4). Each with a specific function, these variations provide a flexible and playful element that complements the youthful patterns.
Pio Mio Gelato
—Visual Identity, Illustration
— Visual Identity
Glow Skin Habits
—Visual Identity, Packaging Design
—3D Animation, Lettering
CIIT College of Arts & Technology
—Visual Identity, Website Design, Motion Graphics
—Visual Identity, Motion Graphics
11:11 Milk Tea
—Visual Identity, Motion Graphics, Packaging Design
Form to Table
—Tactile Typography, Lettering, Photography, Animation
—Website, Motion Graphics