El Favorito
Since 1990, El Favorito is a local family owned brand that was served in many school cafeterias in grade school and high school. The brand has then been overshadowed by other more aggressively marketed players over the years. They approached us to give a new refreshing take on the the beloved kid’s classic that can strike through the similarities of other ice-cream packaging out there. From identity to the fun and colourful-pop illustrations, we wanted to speak to the curious minds of every children to bring back a classic in every school and supermarket.
— Visual Identity
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