11:11 Milk Tea

11:11 positions milk tea as a culture. With a slick look and a tone that rolls off the tongue, 11:11 exudes cool and collaborative. More than a drink, it showcases milk tea as a reward, almost like a “wish come true”. Drawing visual inspiration from pearls moving up a straw, the combination of simplicity and confidence ensures the name can take many visual forms, providing an ideal atmosphere for future collaborations.

—Visual Identity, Motion Graphics, Packaging Design

To make the brand stand out and be more unique, I made a special custom font inspired by the flavorful milk tea toppings and sinkers. Aptly named Eleven Eleven, it's meant to be expressive and visual.

11:11 is a creative beverage company providing the freshest drinks and experiences to anyone looking to treat themselves. It believes in rewarding little victories and celebrating life one cup at a time.