Metala

Metala is a Manila based boutique jewelry brand, focused in offering unique high standard pieces at an affordable price. Being a modern brand with a chic approach, we needed to develop a sleek and distinct visual identity for the quintessential Filipina.

—Visual Identity, Packaging Design
Inspired by European magazines and editorials, I crafted a custom word mark logo that brings out the brand’s distinctive character.
For the packaging, we focused on emphasizing the letter “M” and ended up with a timeless hexagonal case that underscores the sophistication of the jewelry inside.
Team:
Art Director, Logo and Packaging Designer - Trixia Dela Cruz
Designers - Kevin Mamforte and Neil Fernando.

A branding exercise under Shao.
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